Margit B. Weisgal, CME is President and CEO of the Trade Show Exhibitors Association (TSEA). Formerly with Sextant Communications, a firm specializing in Trade Show Exhibitor Education and Consulting, she speaks internationally on exhibit marketing Weisgal’s background includes television commercial production, sales promotion, marketing management, exhibit management and show management. Read More

Books

   Show and Sell: 133 Business Building Ways to Promote Your Trade Show

Articles
 

	Your Trade Show Advocate
	20 Years Experience
	Attracting the Right Audience
	Barriers
	Booth Dialogue
	Co-opetition
	Damage Control
	Desperately Seeking Suppliers
	Direct Marketing
	Exhibit Hall Parties
	Exhibiting Horrors
	Exhibitor's Checklist
	Follow the Lead
	Future Shock
	Gaining Corporate Support
	Getting Finished
	Going in Circles
	In-Booth Expertise
	Party Hardly! Hospitality Suites
	Pointers for Powerful Promotions
	Print Do's and Don'ts
	Staff Integration
	Taking Charge
	Taking Sides
	The Audience Is Not What It Seems
	The Final Pre-Show Checklist
	The Power of the Press
	The Right Person For The Job
	The Strange World of Vendor Relationships
	The Trade Show Customer Perspective
	The View from the Aisle
	They're in the Booth
	Tips on Effective Trade Show Attendance
	Trinkets and Trash
	Was it Good For You
	What Message Are You Sending
	Who Is In Control
	Whose Job Is It
	Why Advertise A Trade Show Exhibit
	Why Exhibit in a Recession

M