Advertising and Promotion (SP 210):
Attracting Attendees to Your Exhibits
January  26, 2012 2:00 pm EST
Faculty: Margit B. Weisgal, CME

 

Webinar Description

In marketing products and services, you always start with the Four Ps: Product; Price; Place (Distribution) and Promotion.  Promotion covers the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.  In other words, it’s all the aspects of reaching and involving your target audience to become aware of, have interest in and, then, buy what you’re selling. 

Two key components of ‘promotion’ are advertising, “The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media;” and promotion, “marketing activities  other than personal selling, advertising, and public relations.”

In this class, we’ll learn about these two parts of the marketing mix, their strengths and weaknesses, and how to apply them to promote your exhibit to the attending audience.

Faculty

Margit B. Weisgal, CME is President and CEO of the Trade Show Exhibitors Association (TSEA). Weisgal’s background includes television commercial production, sales promotion, marketing management, exhibit management and show management. She is the author of Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibits, has written numerous articles on trade show promotions and trade show skills, and appears in industry publications and mainstream media such as Business Week.

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