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Barry Siskind is one
of North America’s leading trade and consumer show experts and President of
International Training and Management Company. Over the past twenty-five years
he has traveled throughout the world working with thousands of clients in
virtually all industry groups both in the private and public sectors helping
them improve their results at trade and consumer shows.
Each year, Barry
delivers over 100 keynotes, workshops and seminars around the world. In the past
year Barry has traveled across Canada several times from St John’s NL to
Vancouver, BC, in the United States from Philadelphia to Las Vegas as well as
Sao Paulo, Brazil, Bogotá, Columbia, Lisbon, Portugal, Bangkok, Thailand and
Zagreb, Croatia.
As a business
author, Barry Siskind has written seven best-selling books including Selling
from the Inside Out and Powerful Exhibit Marketing. He has also written over 500
original trade articles and industry reports as well as a Guru series for the
Centre for Exhibition Industry Research. He is certificated at the practitioners
level from the Neuro- linguistic Institute. Barry is the Community Manager of
UFILive, a blog for the global exhibit association, UFI
In 2006 Barry was the
recipient of Canadian Exposition Industry Lifetime Achievement Award in
recognition of 20 years of outstanding achievements in furthering the
professionalism of the Canadian Exposition industry.
His energetic,
motivational and informative presentation style has earned him a listing in
Canada Who's Who.
TRAINING EXPERIENCE:
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Over the past 25
years Barry has developed and delivered hundreds of courses. Some of his full
day courses are: Working the Show from Both Sides of the Aisle, Making Trade
Show Profitable, and Discovering Your Exhibition Excellence. Half- day courses
include: Developing
Realistic and measureable goals and objectives; Understanding ROO and ROI;
Selecting the right trade show; Turning Trade Show Leads into Sales; Working the
Booth as a Level Four Boother; Creating an Experiential Booth Environment;
Gathering Competitive Intelligence on the Trade Show floor; Measuring the Value
of your Trade Show Program; Developing Your Trade Show Team; Get Value from your
Trade Show Giveaways; and
Run An Effective Pre-Trade Show Briefing for Your Team |
EDUCATION:
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Graduate
of University of Western Ontario, Canada |
PROFESSIONAL MEMBERSHIPS / COMMITTEES
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Barry is an active
member of the Canadian Association of Exposition Management where he sits on the
Canadian Event Audit Advisory Council. As a member of The Centre for Exhibition
Industry Research, Barry has developed several of their Guru reports and just
completed a series on the Government Exhibitor. As an active member of the Trade
Show Exhibitors Association, his company has launched a TSEA regional chapter in
Toronto. Barry sits on the TS2 Advisory Committee.
Barry sits on the
Board of Directors of The Center for Exhibitor and Event Marketing (ICEEM).
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