Articles

Strategic Planning

• Twelve Steps to Exhibit Success: A Primer for Planning your Exhibit Marketing Program
  Margit B. Weisgal, CME

• Project Management: Deliver On Scope, On Time, On Budget with Quality
  Rick Rinderle CMP, CME/H

• Create the Event
  Alice Conway, CSEP

• Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program
  Barry Siskind

• The Right Place to Exhibit – A Strategic Approach
  Barry Siskind

• Why Conflict between Organizers and Exhibitors?
  Peter R. Eelman

• Best Practices to Boost Your Trade Show Results
  Linda Musgrove

• Ten Reasons Why You Should Incorporate Video into Your Trade Show Strategy
  Emilie Barta

• How to Find the Right Professional Trade Show Presenter for Your Company
  Emilie Barta

• Top Five Tips for Finding the Right Show at Which to Exhibit
  Linda Musgrove

Budgeting

• Creating a Trade Show Budget: Focus on Outcomes
  Jon Ellms

• Your Exhibition Budget-Step One
  Barry Siskind

• It Costs WHAT??? How Exhibiting Costs are Determined
  Mary Beth Rebedeau

• How Trusted Advisors Discuss Price, Value, and Budget
  Keith Reznick

• Exhibiting on a Shoestring Budget
  Linda Musgrove

Exhibit/Event Planning and Development

  Planning

  Design

• Create a Booth that Leaves Them Wanting More
  Barry Siskind

    ROI and ROO

• ROI or ROO
  Barry Siskind

• Key Strategy Integration: The CMO Perspective
  Harriette Bettis Outland, PhD

Marketing and Communications

   Marketing

• Pre-show Promotion in the Age of Technology
  Barry Siskind

• Your Customer Profile: Part 1 - The value of creating a customer profile
  Barry Siskind

• Your Customer Profile: Part 2- How to create a customer profile
  Barry Siskind

• How to Get Sales to Contribute to a Better ROI
  Keith Reznick

• Pre-Arrange Appointments to Maximize Results
  Keith Reznick

• Helping Internal and External Customers Succeed - Part One
  Keith Reznick

• Helping Internal and External Customers – Part Two: Differentiate Through Service
  Keith Reznick

• Help Your Customers Succeed: Part Three
  Keith Reznick

• Are You Making the Most of Every Marketing Touchpoint?
  Keith Reznick

• Do Your Prospects and Customers Really Know What You Do?
  Keith Reznick

• Stop Losing Sales:
  Keith Reznick

• Negotiating Skills
  Keith Reznick

• At-show Marketing: Earn a Place on your Attendees' “Must-see” List
  Linda Musgrove

  Communications

• TSEA and Microsoft Agree: Trade Shows Are Not The Only Way to Meet Prospects
  and Customers in 2012
  Michael J. Hatch
  The Everywhere/Nowhere Conundrum
  Jeff Tanner, PhD

• Public Relations at a Trade Show: A Little Effort Goes a Long Way
  Barry Siskind

• Staying Relevant in a Changing World
  Barry Siskind

• The Rules of Engagement
  Barry Siskind

• A Paperless Exhibit
  Barry Siskind

• Do Your Prospects and Customers Really Know What You Do?
  Keith Reznick

• How to be a More Effective Communicator
  Keith Reznick

• Negotiating Skills
  Keith Reznick

• Improving Sales Pipeline Results: A  Webinar Preview
  Keith Reznick

• The Upswing of the Virtual Trade Show
  Dave Brull

• Effect Customer Engagement
  David Brull and Keith Tomaszewski

• Is Anybody Out There Listening
  Margit B. Weisgal, CME and Dr. Dennis Pitta

• Media Management for Trade Show Exhibitors
  Tom Mitchell

• Branding Yourself to Build a Better Career
  Linda Musgrove

• Using LinkedIn to Connect and Network for Tradeshows, Events, and Conferences
  Tim Patterson

• The Apple iPad of your Eye: Sales and Tablet Devices are a Perfect Pair
  Jason Verenski

  Lead Follow-Up

• Automated Lead Follow-Up and CRM Systems
  Michael J. Hatch

• CRM Integration
  Harriette Bettis Outland, PhD

• Moving Beyond Notes on the Back of Business Cards
  Barry Siskind

• Developing and Implementing a Lead Management System
  Keith Reznick

• Post-Show Follow-Up Processes
  Linda Musgrove

  Staff Training

• Quantity Versus Quality: Using a Successful Super Bowl Strategy in Staff Training
  Barry Siskind

• Staff Training and Selection
  Alice Conway, CSEP

• Selecting the Right Exhibit Staff
  Keith Reznick

• Should On-line Training Completely Replace a Pre-Show Briefing?
  Jose Sancen

Measurement and Reporting

People, Logistics, and Accommodations

   Accommodations

  International Shipping and Customs

  People

Corporate Events and Proprietary Shows

• How Would You Like to Have Bill Gates as a Speaker at Your Next Meeting or
  Slash to Entertain at Your Next Trade Show?
  Amana Arayan

Personal Development and Leadership

  Networking

  Personal Development

Healthcare Exhibiting Challenges

• CME/H Challenges: Working with Medical Associations (A CEU-accredited Article)
  Pat Friedlander and Sara Peterson

• CME/H Challenges: Real Life Association Industry Issues
  Tipton Shonkwiler

• MuffinGate and Beyond: Who Will Stand Up for the Industry?
  Pat Friedlander

Allied Members Products and Services

• Improve Your 2012 Exhibiting Results
  Gordon Nary

• ITN International’s New App Lets Exhibitors Mix Magic with Lead Management
  Gordon Nary

Membership

• The Greeks Have a Word for It: TSEA's New Mentor Program
  Gordon Nary

• TSEA’s 2012 NEW Products Webcast Series
  Michael J. Hatch

Going Green

• A Passion for our Planet
  Margit Weisgal, CME and Gordon Nary

Advocacy

• Continuing the Conversation from the TSEA Red Diamond Congress -
  An Invitation to Housing Bureaus
  Ann Exhibitor

• Advocacy Update: Where’s that Invoice?
  Ann Exhibitor

General Trade Show Articles

• A Unique Group of Exhibitors – Government and Not-for-Profit
  Barry Siskind

• Selling the Value of Your Trade Show Program
  Linda Musgrove

• Top Five Trade Show Myths
  Linda Musgrove

Education Resources

  CME and CME/H Program

• The Trade Show Exhibitors Association Certified Manager of Exhibits™:
  An Interview with Rick Rinderle, CME/H, CMP

• Gordon Nary

    e-Learning Center

• The New TSEA e-Learning Center Sponsored by BPA Worldwide
  Margit Weisgal, CME

• Sit Back, Relax, and Learn: My Initial Experience with the TSEA e-Learning Center
  Dana L. Tilghman, CTSM

   TSEA/UNLV-Accredited Trade Show Study Program

• The TSEA/UNLV-Accredited Trade Show Study Program
  Gordon Nary

Virtual Marketplace

• The Economics and Merits of Virtual Events
  Randy Selman 

• TSEA's Brave New World
  Gordon Nary

Restaurant Reviews

  California

  Colorado

• Denver: Marlowe’s
  Dana L. Tilghman, CTSM

   Florida

• Miami: Larios on the Beach
  Tim Naegelin, CME

   Illinois

• Chicago: Frontera Grill
  Gordon Nary

• Chicago’s Gemini Bistro
  Michelle Burbick

• Chicago: Bistro 110 
  Samantha Adler

Conference Reports

• The Korean Exhibition Forum – December 1, 2011: Creative Innovation
  Barry Siskind

   Red Diamond Congress 2011

• INAUGURAL TSEA RED DIAMOND CONGRESS
  WHITE PAPER

• TSEA Turns F2F Events Upside Down At RDC
  Michael J. Hatch

• Advocacy and the Evolutionary Leap: Envisioning Change at TSEA’s
  Red Diamond Congress 2011
  Cathy Chatfield-Taylor

• An Overview of the TSEA 2011 Red Diamond Congress
  John Zeltin, CME, CMP

• Reflections on the Exhibit Industry Education Foundation (EIEF) Fundraiser Gala
  at Red Diamond Congress 2011
  Kate Calille

• Sy Sims, Socrates, Pandora, and the Peabody Ducks: Why You Will Benefit from the
  Red Diamond Congress 2011
  Steven Moskal

• TSEA Introduces a New Event Model for Red Diamond Congress 2011
  Margit B. Weisgal, CME

• Red Diamond Congress 2011: Reinventing the model for trade show education and face-to-face connections
  An Interview with Robert Hughes by Gordon Nary

• CRM Integration
  Harriette Bettis Outland, PhD

• Effect Customer Engagement
  David Brull and Keith Tomaszewski

• The Everywhere/Nowhere Conundrum
  Jeff Tanner, PhD

• Why Conflict between Organizers and Exhibitors?
  Peter R. Eelman

• Key Strategy Integration: The CMO Perspective
  Harriette Bettis Outland, PhD

• Staff Training and Selection
  Alice Conway, CSEP

• Create the Event
  Alice Conway, CSEP

• It Costs WHAT??? How Exhibiting Costs are Determined
  Mary Beth Rebedeau

• An Interview with John Zeltin, CME, CMP on RDC 2011 and his Two RDC Sessions
  Jose Sancen

• Project Management: Deliver On Scope, On Time, On Budget with Quality
  Rick Rinderle CMP, CME/H
   

  Emerging Leaders 2010

  TS2 2010

Venues

  McCormick Place

• McCormick Place Changes Are Working
  Ray Krusinski

• IMTS 2010: The First Test of the New Work Rules at McCormick Place
  Dave Brull

• The Positive Repercussions of the New McCormick Legislation
  Tyler Stokes

TSEA Updates

• New TSEA Board of Director Appointments
  Margit B. Weisgal, CME

• The Third Place TSEA
  Margit B. Weisgal, CME

• The New Improved TSEA
  Margit B. Weisgal, CME

• Not Your Daddy’s TSEA
  Keith Reznick

• Today's Tip: Members Helping Members
  Robin Gathman

Obituaries

• Loss of an Industry Icon: Remembering Thomas Byrne III
  Suzanne T. Sabanas-Byrne

Surveys