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| Vol 3 No 4 |
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Michael Hatch |
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Automated Lead Follow-Up and CRM Systems
by
Michael Hatch
The graphic
below shows the dilemma for an exhibit manager when looking at leads generated
at trade shows.
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Barry Siskind |
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Your Customer Profile: Part 2 -
How to create a customer profile
by Barry Siskind
In a
previous article titled Your
Customer Profile: Part 1 – The value of creating a customer profile, I
spelled out five reasons why your exhibit program will benefit from the time you
take to understand your customer: These five were:
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Linda Musgrove |
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How to Search for Targeted Trade Shows
by Linda Musgrove
With all of the economic uncertainties and most budgets including the
trade show budget shrinking, it is more important than ever to find the right,
targeted shows to exhibit at. There are many options to find trade shows and we
will discuss the best ways to find the shows tha
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| Michael Brough,
CME |
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Meet
our Members:
Michael Brough, CME
by Gordon Nary
Michael been with
FIS for the past 4 years as a
Trade Show and Event Marketing Specialist. FIS is one of the world's
top-ranked technology providers to the banking industry. With more than
30,000 experts in 100 countries, FIS delivers the most comprehensive range
of solutions for the broadest range of financial markets.
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Carol Fields, CME/H |
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Meet
our Members: Carol Fields, CME/H
by Gordon Nary
Carol's experience in healthcare convention management extends over 28
years with two employers. She is currently completing her tenth year with
Edwards Lifesciences, the global leader in the science of heart valves
and hemodynamic monitoring, located in Irvine,
Ca
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| Amana Arayan |
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Industry News
EXHIBITOR Media Group
announced the
results of EXHIBITOR Magazine’s 2011 Rental/RefurbSurvey, sponsored by
Lynch Exhibits Inc., which
indicate that while most exhibitors still own their structures, many
extend exhibit life through refurbishment. Results of the survey
Read More |
CREDITS
TSEA's ABOUTFACE
September 12, 2011 Volume 3, Number 4
Editor:
Gordon Nary
Editorial Assistant:
Amana Arayan
Editorial
Committee:
Kate Calille
Robin Gathman
Nicole Lazuka
Linda Musgrove
Tim Naegelin,
CME
Dana Tilghman, CTSM
John Zeltin,
CME, CMP
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