During the 1930s, Welk led a traveling big band,
specializing in dance tunes and eventually became known for his "Champagne
Music" , when a dancer referred to his band's sound as "light and bubbly as
champagne" and from 1949 through 1951 when the band had its own
national radio program on ABC, sponsored by "The Champagne of Bottle Beer"
Miller High Life.